Marketing Executive
About
The role involves studying industries, identifying target customer segments, analysing competitors, building lead databases, tracking market trends, and converting raw data into clear business insights. The candidate should be able to work with research data, sales data, marketing performance data, and customer information to support strategy, campaigns, and business growth.
This role is not limited to preparing reports. We are looking for someone who can understand the market, identify opportunities, analyse patterns, and present insights that help the company take better decisions.
What you will do
- Industry research, competitor benchmarking, market gap analysis, pricing research, TAM/SAM/SOM, ICP creation, customer segmentation, geography mapping, and opportunity mapping.
- Data collection, data cleaning, data validation, data interpretation, trend analysis, correlation analysis, forecasting basics, and business insight generation.
- Lead source analysis, campaign performance analysis, funnel analysis, conversion tracking, CAC analysis, pipeline analysis, customer acquisition trends, retention analysis, churn analysis.
What you need for this
- MBA in Marketing, Business Analytics, Strategy, or related fields preferred.
- Candidates with a background in BBA, B.Com, Economics, Statistics, Data Analytics, Engineering, or Computer Applications can also apply if they have strong analytical and research skills.
Preferred skills
- Data & Analytics Tools: Microsoft Excel, Google Sheets, Power BI, Tableau, Looker Studio.
- Digital & Marketing Analytics Tools: Google Analytics, social media analytics platforms, Meta Business Suite, LinkedIn Analytics, YouTube Analytics.